Many salespeople are focused on understanding every aspect of the features and benefits of what they sell. The problem is prospects and customers don't care. They do care about the problems they need solved. To learn how to systemize our discovery in a solution-oriented way, we sat down with Steve Schmidt, CEO of Magnetic. He walked us through a simple system that any salesperson can use to ensure we are engaging our prospects emotions and developing customized solutions for the problems being solved. It's all in this week's episode of bulletproof Selling.

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