In this episode of Build From Scratch with Sharon Hunneybell, Sharon sits down with entrepreneur and creative thinker Brett McCallum, the founder of Official Beer Co — a brand built on collaboration, community, and world-class brewing. Brett shares how his passion for storytelling, people, and innovation led to the creation of a beer company that’s as much about connection as it is about craft. From forming international brewing partnerships to developing standout designs and memorable experiences, Brett talks about what it really takes to build a lifestyle brand that resonates with authenticity and fun.Show NotesMeet Brett McCallum, founder of Official Beer Co and serial entrepreneurThe origin story: how Official Beer Co began as a bold idea during the pandemicCrafting beer with purpose — the brand philosophy behind “Official”Collaborations with breweries in New Zealand and AustraliaHow storytelling and community drive every business decisionBuilding a lifestyle brand that balances fun, flavour, and meaningThe importance of authenticity in connecting with customersAdvice for entrepreneurs on starting, pivoting, and staying inspiredProduced by Podfire

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