Bringing PICKLEBALL mainstream | Laura Gainor | Marketing

16/03/2023 58 min Temporada 1 Episodio 8
 Bringing PICKLEBALL mainstream | Laura Gainor | Marketing

Listen " Bringing PICKLEBALL mainstream | Laura Gainor | Marketing "

Episode Synopsis

Maybe you caught that episode of Jimmy Kimmel featuring Maren Morris mentioning Pickleball and how she ended up on the cover of Pickleball Magazine just 4 months ago? Or you heard about the Galentine’s Day event this past February in LA hosted by well known actress and comedian, June Diane Raphael. My guest, Laura Gainor, is one of the faces in the industry behind helping making that happen. We take a deep dive into why LinkedIn is highly overlooked as a social media platform for Pickleball and how to leverage it, as well as her insightful advice on networking, and organizing your very own Pickleball event..Chapters:00:00 Intro recap00:52 Volair ad01:20 Start of the show03:12 Working with USA Pickleball07:20 Newsletter and growing opportunities14:00 Utilizing LinkedIn18:40 Experience as a female founder19:50 Celebrities in the sport20:46 Advice on organizing an event23:40 What is Pickleball In The Sun26:30 Finding a start as a female in the industry29:10 Building your team33:20 Most unique pickleball events and stories36:20 New project with Real Dill Pickleball Club37:40 Advice on networking40:10 Why media is eager on pickleball content42:00 Challenges43:30 Visit Laura and challenge her!44:50 Go to spot to play in Ponte Vedra46:35 Future of her businesses48:15 How her mentality developed49:50 Being remembered51:50 Girl Scouts Troop 5201753:20 Skills for empowering females55:30 Book recommendations56:33 Closing.Vossberg Gainor is a digital marketing agency that focuses solely on marketing efforts for the sport of pickleball. The company focuses on driving awareness for brands and organizations involved in the sport of pickleball, works with avid pickleball players to strategically implement their personal brand online, and is a leader in strategic thinking and experiential marketing for pickleball events and tournaments. Vossberg Gainor offers brand development and strategy services, personal brand development services, tournament and event experiential marketing, and social media management services to individuals and brands specifically within the pickleball space.https://vossberggainor.com/Pickleball destination and lifestyle site dedicated to all things luxury pickleball.https://www.pickleballinthesun.com/Link to the newsletter: https://www.linkedin.com/newsletters/pickleball-marketing-news-6987526119562342400/.Subscribe for free on:  Spotify - https://open.spotify.com/show/5aPtDs5VOnqpbQpF12SLZNApple Podcasts - https://podcasts.apple.com/us/podcast/building-pickleball/id1666931896Amazon Music - https://music.amazon.com/podcasts/413f2e54-6010-47c9-bec4-a39f2e16ecca/building-pickleballGoogle - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy56ZW5jYXN0ci5jb20vZi9hSER1QThUVC5yc3MGet in touch via email or Instagram:  Email: [email protected]://instagram.com/buildingpickleball.Beat Provided By https://freebeats.io  Produced By White Hot Unsplash: https://unsplash.com/@masterpiece_lifestyles