In this episode of Building Loved Businesses, Nathan Schock interviews Max Kringen, founder of Tellwell, a creative studio focused on storytelling for brands and nonprofits. Max shares the origin of Tellwell, the shift from traditional marketing to storytelling, and the importance of frameworks in creativity. He discusses the Hero's Journey framework, the significance of empathy and authority in storytelling, and the innovative Seasons of Story approach. Max emphasizes the need to democratize storytelling, making it accessible for all mission-driven organizations, and offers practical advice for improving audience engagement.

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