In this episode of Building From Scratch, our host Yewande Odumosu sits down with Hammed Okunade, founder and creative mind behind Hingees, to explore his journey from a simple idea to building one of Nigeria’s most loved lifestyle brands.With a background in design and branding, Hammed shares how he built Hingees from the ground up, from sourcing and production challenges to cultivating a loyal community that extends beyond. He opens up about the principles that guide his creative process, how he balances vision with business realities, and the lessons learned from growing a brand in a competitive space.Hammed’s story is a blueprint for turning a passion project into a sustainable business that resonates deeply with its audience.Connect with Hammed OkunadeIf you would love to stay in touch with Hammed and follow and learn more about his journey, you can connect with Hammed Okunade on LinkedIn Visit ⁠www.hingees.com to shop on Hingees and the services they provide.Follow BFS on:If you enjoyed this episode, subscribe and leave a review on your favourite podcast platform. It helps more people discover these stories.You can follow the Building from Scratch Podcast on ⁠Twitter⁠ & ⁠LinkedIn⁠ for updates, upcoming episodes or email us at ⁠[email protected]⁠

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