The hype around artificial intelligence is loud, but the real story is unfolding quietly in the daily workflows of marketing and digital strategists. It’s not just about ChatGPT or flashy tools. It’s about what happens when AI meets persistent pain points, hidden frictions and fresh opportunities in real work.To kick off part two of their series on how AI is reshaping integrated marketing communications, hosts Anne Green and Steve Halsey discuss what it takes to move from experimentation to enablement—covering everything from legal and procurement hurdles to the importance of responsible governance and smart integration.Then, Anne sits down with Loren King, Senior Digital Marketing Specialist at MorganMyers, a G&S Agency, to explore what that shift looks like on the ground. For Loren, that means building smarter systems for agriculture and food clients while staying attuned to how new technologies are shifting everything from brand perception to content discovery. With a background rooted in farm life and a front-row seat to rapid AI adoption, Loren brings a practitioner’s lens to a grounded, real-world conversation.In this episode, Anne and Loren explore what digital fluency looks like today and how communicators can experiment with AI in ways that are strategic, ethical, and grounded in real needs. From automating repetitive tasks to preparing for agentic tools and AI-optimized discovery, Loren’s insights offer a clear path for professionals who want to stay relevant without getting overwhelmed.We also discuss:Why starting with problems—not tools—leads to smarter AI useHow image-based search is reshaping brand visibilityWhat happens when custom GPTs handle the backend grindThe new kind of fluency communicators need to stay relevantIf you missed part one of this series—featuring Greg Galant of MuckRack on AI’s rapid adoption in PR—go back and listen wherever you get your podcasts.

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