Building Brand Advocacy

Por: Paul Archer and Verity Hurd
The Building Brand Advocacy podcast is your go-to for tactical conversations with marketing minds from fashion, beauty, wellness, and beyond.

Hosted by Paul Archer and Verity Hurd, this podcast brings together industry leaders and experts to share how they cultivate communities, empower advocates, and drive results at scale.

Whether you’re a founder, CMO, or marketer at a scaling brand, this is your space to stay ahead in modern brand building. From creating authentic connections to mobilizing passionate fans for Social Commerce, learn the principles of building Advocacy.
118 episodios disponibles

Latest episodes of the podcast Building Brand Advocacy

Red Flags In Marketing: The Low Down From The World’s Biggest Brands 12/11/2025
“You’re Tracking Metrics, Not Listening” & It Shows ft. Jazmin Griffith 01/10/2025
“All Marketing Is Brand + Performance” & Aerie Knows It ft. Luke Klein 17/09/2025
Marketing Isn’t Boring, You Are: Inside The Comedy Content Engine That’s Breaking Social's Rules ft. Henry Hayes 10/09/2025
How You Make Influencers & Affiliates Your Advocates (Not Just Your Megaphones) ft. Lowri Evans 03/09/2025
What Brands Can Learn From Charli XCX & Beyoncé (& Use It To Win) ft. Joel Marlinarson 23/07/2025
Why MCoBeauty Is Winning the Dupe Economy (& TikTok's Heart) ft. Gabriel Gomez 16/07/2025
How Surreal, Innocent & Great Copy Wins Brand Fans (Without Losing The Plot) ft. John Thornton 09/07/2025
Forget Followers, Find “10 People That Believe In Your Brand” To Build Real Brand Love (Like ASOS, Red Bull & REFY Do) ft. Sedge Beswick 02/07/2025
How You Build Brands Gen Z Actually Care About, Straight From The Strategists 25/06/2025
YouTube Isn’t Social, It’s Search: Build A Channel That Wins Like JD Sports’ (With 0-500k Subscriber Credentials) 18/06/2025
Kurt Geiger Confirmed: The New Brand Currency Is Experience & Belonging, Not Buzz 11/06/2025
Here’s How You Actually Foster Community, Like Free Soul & Tropic Skincare 05/06/2025
3 Ps, No BS: Start With People, Passion & Purpose To Build Like Legend-Status Beauty Brands Do ft. Coryn Brisbane 28/05/2025
From Nike’s Strategy To Bugaboo’s Cult Strollers, Here’s How You Win Hearts (& Markets) Like The Expert Who Did It aka. Jeanelle Teves 15/05/2025
Stop “Constantly Peddling Content” & Start Putting “Word-Of-Mouth Over Everything” ft. Leah Uka 07/05/2025
Why The Old Brand-Influencer Playbook Is Dying (& What You Can Do About It) ft. Gigi Robinson 30/04/2025
100 Episodes: The Unforgettable Bits, Lessons & Laughs From Building Brand Advocacy With You 23/04/2025
Why Perfect Brands Fail & Honest Ones Build Advocacy (Like Ethique) ft. Erica Cocilova 16/04/2025
Advocacy 101: How Founders Turn Creators, Customers & Employees Into Brand Champions 19/03/2025
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