Love it or hate it writing marketing copy is necessary for all businesses. That's why I chat with Mark Lambert, a long-time copywriter, about his work with us and how he got started. We talk about the two main schools of thought in copywriting: the old school approach and the new storybrand method. We discuss how to pick a writing approach and resources to get started. We also talk about the importance of storytelling and how to improve at it.LinksMatt Ronge on TwitterMark Lambert on TwitterMark's websiteResources for learning copywritingOld school approach: Copywriting Secrets by Jim EdwardsStorybrand: Building a Storybrand by Donald MillerFor good writing: Elements of Style by StrunkGreat storytelling: MrBallen

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