This is part one of a three-part series on Marketing Math Remodelers Ignore. Too many remodelers overestimate their ROI—by a lot. This episode breaks down how to calculate ROI correctly using gross margin, not total revenue, and why that distinction matters for smart marketing decisions. You'll learn how to track leads properly, avoid misleading data, and set up a system that actually helps you grow. If you’re investing in marketing without the right math, you could be flying blind.

📍 Want help building a profitable, trackable marketing system? Join us at the Builder Funnel Workshop this October:
🔗 builderfunnel.com/workshop

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