The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell - 679

13/04/2023 44 min Episodio 679
The Rise of Vertical Video | How YouTube Shorts Competes with Instagram and TikTok with Sean Cannell - 679

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Episode Synopsis

In this episode, Brock chats with Sean Cannell all about YouTube Shorts. With 50 billion daily views and 1.5 billion monthly active users, YouTube shorts is a significant player in the vertical video market. Here is what you will learn:
YouTube shorts has gained significant popularity
Why YouTube Shorts are a major player in the vertical video market, competing with Instagram and TikTok.
Repurposing existing vertical videos is an easy way to create content for YouTube Shorts.
The demographics of YouTube shorts viewers are younger, but also have a significant audience in the 35-45 age range.
Shorts can be used to drive traffic to a channel and long-form videos, but can stand on their own.
YouTube shorts can be a good way to start building awareness and gaining subscribers.
How Often Should you be posting
Why anyone serious about building a brand or business should be using YouTube Shorts.
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