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Listen "Pricing with Purpose"
Episode Synopsis
In this episode, Keila explores alternatives to discounting that allow you to showcase the unique value you provide as a service-based business. Discover strategies like bundling services, communicating your differentiators, and tailoring your pricing and messaging to your ideal client. Understand how to confidently command premium prices by building value-based relationships and enhancing the customer experience.(00:00) - This is Build to Enough
(01:46) - Exploring the Long-Term Impacts of Discounting
(03:01) - The Hidden Costs of Discounting
(03:07) - Case Study: The JCPenney Pricing Strategy Mishap
(07:08) - Alternatives to Discounting: Adding Value
(09:23) - Communicating Your Value and Pricing Strategy
(14:53) - Building Value-Based Relationships Over Discounts
(16:54) - Conclusion and Resources for Effective Pricing
Connect with Keila!LinkedIn - www.linkedin.com/in/keilahilltrawickWebsite - www.krht.coRESOURCES:Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.comFollow Little Fish Accounting at instagram.com/littlefishaccounting
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