In an industry saturated with 200+ product certifications, how is a consumer, designer, specifier, end-user, installer, municipality, building official, or developer supposed to tell what's good and what's bad? What material to use over another? A lot of these so-called certifications are self reported. Some are simply good marketing. What if a building materials manufacturer certified the whole company rather than just a specific line of products? How does that change what's possible in our industry? www.BuildPerspectives.com

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