Have you ever continued doing something that no longer serves you only because of the amount of time, energy, money & effort that you've invested in it? Tune in to learn how this behavior negatively impacts your future and how to avoid it! Notes: In this episode, Luis talks about the following and more: What a sunk cost is Why we become subject to sunk cost fallacy The negative ways that sunk cost fallacy affects us long-term How to avoid sunk cost fallacy in order to make better decisions going forward Resources: Download the 3 Fundamental "Money Moves" to Make Before Turning 45 LatinXcellence, more than a brand, it's a movement! Luis' LinkedIn Luis' Twitter Luis' IG

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