Kate Sanner is an entrepreneur and marketing expert with a passion for sustainability and consumer behavior. With over eight years of experience at Anheuser-Busch, Kate honed her skills in brand development, notably contributing to iconic campaigns such as Bud Light's "Dilly Dilly" era. Co-founding Beni during her time at Kellogg School of Management, Kate spearheaded the mission to revolutionize secondhand shopping by making secondhand shopping as effortless as purchasing new items. Since filming this episode, Kate has stepped into a new role as CEO of Beni. Kate continues to inspire as a female founder, embodying resilience, innovation, and a dedication to driving positive change in the retail industry.

In this episode:

The beginnings of Beni: exploring its origins and functionality
Taking a strategic approach by collaborating with brands
Leveraging marketing for social impact
Evaluating the ROI of an MBA: Is it worth the investment?


Resources:
Kate Sanner (LinkedIn)
Kate Sanner (TikTok)
Beni
Ruffin Mitchener LinkedIn 

About:
They dared to dream and built empires. Join host Ruffin Mitchener as she unveils the inspiring stories behind the most inspiring female founders and women in venture. Every other week, we publish a new interview packed with startup secrets and the blueprint for your business success. Tune in on Wednesdays to meet the next game-changer!

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