Check our our guest Brad Longhttps://www.bradlong.co/https://www.linkedin.com/in/reformedblong/ https://twitter.com/bradlongcoSummaryIn this episode Jeff and Tobin have an opportunity to talk to a world class entrepreneur who specializes in helping people become successful entrepreneurs. Brad Long, an entrepreneur with a background in sales and music, shares his journey and insights into building a successful online business. He emphasizes the importance of validating your market niche and setting realistic expectations for the time and effort it takes to succeed. Brad also discusses the challenges that creative individuals face when it comes to marketing and sales, and offers advice on how to overcome imposter syndrome. He advocates for optimizing for relationships rather than scale, and highlights the significance of community and support in the entrepreneurial journey. Brad's superpowers include his faith and his hunger for clarity. In this conversation, Tobin and Jeff interview Brad Long, an entrepreneur and musician, about his journey and insights into creative entrepreneurship. They discuss the importance of serving a community and focusing on the needs of the audience. Brad emphasizes the need to balance passion with finding a niche that is receptive and financially viable. They also touch on the challenges of clarity and the myth of overnight success. Brad shares recommended books and resources for creative entrepreneurs. Overall, the conversation highlights the importance of realistic expectations and the entrepreneurial mindset in pursuing creative endeavors.TakeawaysValidate your market niche and ensure there are players with money and an enthusiastic audience.Set realistic expectations for the time and effort it takes to build a successful online business.Overcome imposter syndrome by understanding that marketing and sales are about connecting the right people with the transformation you offer.Optimize for relationships rather than scale, focusing on serving the people in front of you.Build a supportive community and seek guidance from mentors and coaches.Embrace your faith and develop a hunger for clarity in your entrepreneurial journey. Focus on serving a community and meeting their needs as a creative entrepreneur.Balance passion with finding a niche that is receptive and financially viable.Clarity is crucial in entrepreneurial endeavors; lack of clarity can lead to going through the motions without results.Realistic expectations are important; overnight success is a myth.Recommended books for creative entrepreneurs include 'Hooked on You' by Ian Harris, 'Ploductivity' by Doug, and works by Scott Adams and Seth Godin.Keywordsentrepreneurship, online business, market validation, realistic expectations, imposter syndrome, optimizing for relationships, community, support, faith, clarity, creative entrepreneurship, serving a community, finding a niche, balancing passion, clarity, overnight success, recommended books, realistic expectations, entrepreneurial mindset

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