In episode 40 of the Brewbound Podcast, Athletic Brewing co-founder Bill Shufelt discusses his outlook on the emerging non-alcoholic beer sector in the U.S., and the occasions in which his products -- and others like it -- play. Show Notes: 0:00 – 23:45: Chris Furnari and Justin Kendall introduce episode 40, discuss the Beer Institute's annual meeting and share recent news 23:45 – 51:14: Furnari and Kendall interview Athletic Brewing co-founder Bill Shufelt 51:14 – 1:01:22: Furnari and Kendall share takeaways from the interview

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