From small-town hustler to nationally recognized sales trainer — how one man turned authenticity into millions
Born and raised in small-town Cato, New York, Luke Lunkenheimer turned a career-ending injury into an opportunity. With no degree and no plan B, he jumped into car sales — and within 30 days, became the top performer. Less than two years later, he was running the dealership.

Over the next decade, Luke broke sales records across multiple industries before returning to auto as the owner of the region’s top-performing independent dealer group. Behind it all was the P2P framework — a method built on authenticity, not pressure that led to more deals closed and a better customer experience. Today, through Paid 2 Persuade, he’s helping others close with confidence and sell the way humans are meant to.

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