Ready to explore the secrets behind creating a passionate fan base and standing out in a crowded market?



In this episode, Jack Martin sits down with Brittany Hodak, keynote speaker and the author of “Creating Superfans: How To Turn Your Customers Into Lifelong Advocates,” to explore her journey in creating superfans.



Tune in as Brittany shares her insights on customer experience while highlighting the strategies and principles advisors need to create a loyal fan base.



Brittany discusses:




The importance of differentiation and storytelling in a crowded market



How to connect with your audience on a deeper level by understanding their stories



The power of personalized experiences and building trust with clients



The meaning behind the acronym S.U.P.E.R and how to apply it to create a curated and personalized customer experience to leave a long-lasting impact



The truth about the service and experience economy 



What you should know about creating and exceeding expectations 



And more!




Resources:




“Creating Superfans: How To Turn Your Customers Into Lifelong Advocates” by Brittany Hodak




Connect with Brittany Hodak:




LinkedIn: Brittany Hodak



Brittany Hodak




 Connect with Jack Martin:




LinkedIn: Jack Martin 



InsurMark




About Our Guest:



Brittany Hodak is an acclaimed international keynote speaker and business leader known for her expertise in creating and retaining superfans. She has spoken at prestigious organizations worldwide and is recognized as a go-to source for brand loyalty. 



Brittany is a Guinness World Record Holder and has been honored on prominent industry lists. As co-founder of The Superfan Company, she has collaborated with renowned brands and received offers from multiple Sharks on ABC’s Shark Tank. With a strong academic background and extensive experience, Brittany’s passion for studying fandom spans decades.

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