ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "EP 1 - Experimentation Needs Rebooting with Jonny Longden"
Episode Synopsis
In this thought-provoking episode, Jonny Longden shares insights from his 20-year journey in experimentation, explaining why the vast majority of what gets called "experimentation" doesn't make sense and how the industry got trapped in tactical thinking rather than strategic value creation.
In God we trust