Breaking the Code

Breaking the Code

Por: Havas Medical Anthropology
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
50 episodios disponibles

Latest episodes of the podcast Breaking the Code

Social Media Diagnosed Me 15/08/2025
Ripped From The Headlines: Everything You Need to Know About the New Breast Cancer Vaccine (Vogue) 08/08/2025
Behavioral Inertia: Our Irrational Desire for Comfort 07/07/2025
Seeing People Beyond Their Function 22/05/2025
GLP-1 Santa?!: The Cultural Shifts Behind St. Nick's Changing Shape 23/12/2024
Equity in Action PART 1: Understanding the Hearts and Minds of Multicultural Patients ft. Eirásmin Lokpez-Cobo 06/12/2024
Women, Sports, and Leadership: The Evolution of Female Success ft. Claire Knapp and Denise Melone 15/10/2024
Do GLP-1s Change the Meaning of "Obesity"? 01/10/2024
Gifted, Neurodivergent, or Nerd: The Highs and Lows of Growing up Tagged as 'Gifted' 17/09/2024
Unpacking the Rituals of Barbecues and Health: How we Give Structure and Meaning to an Unstructured World 05/09/2024
Bridging Minds: Autism, Neurodivergence, and Inclusive Communication in Advertising 12/08/2024
Defeating Cancer’s Hero Trope: Cancer Doesn’t Make Humans Super - It Makes Them More of Who They Already Are 31/07/2024
Making Sense Of "Trigger Warnings": Stigma, Taboo, and Trauma 22/07/2024
Uncomfortable Conversations Save Lives: The Surgeon General Weighs In On The Risks of Social Media 28/06/2024
This is not a Drill: Cervical Cancer is Curable, but Treatment is Often Too Painful to Survive 13/06/2024
If Everything is 'Healthy', Nothing is 29/05/2024
Ensuring the Customer is Always Right: A Brand's Role in Consumer Health Decisions 14/05/2024
Skip the Chocolates, Bring out the Blindfold: ParkinSex & Putting Intimacy At the Forefront 16/04/2024
The Pain We Feel: Culture in Storytelling and The Learned Expression of Emotions 02/04/2024
Nurses are HCPs too: Honoring the Beating Heart of the Healthcare System 19/03/2024
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