Your prospects are constantly being sold to, and as a result, they have developed a series of biases that help them filter out what conversations are going to be helpful or harmful to them. This reaction is primal, based on instinct that dates back tens of thousands of years. Even a referral from a trusted source may not be enough for them to let down their guard. What can sales professionals do to ease the prospect's initial uncertainty and innate lack of trust? In this episode of Breaking Sales, Dan and Pam explore how you can level the playing field with your prospects and clients so that both parties can enter the conversation with more courage and curiosity. They'll explore the psychology behind the beginning of human interactions and what you can do to make a positive early impact.

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