Ever seen someone pay way more for a product just because it has a logo on it? Yeah. That’s the power of a brand.In this episode, I break down a TikTok moment that proves why people don’t buy products: they buy vibes. They buy identity. And they’ll pay 9x more for something that makes them feel something.We’ll talk about:The difference between solving a problem vs selling a feelingWhy two buyers can want the same thing but respond completely differentlyWhat you actually need to focus on to build a brand people choose - again and againIf your brand feels a bit...forgettable? Or you’ve been trying to stand out by being “different,” this episode will change your whole perspective.Let’s build the brand your dream clients have been waiting for. ✨Links & Resources: 💫 Want to work together? Check out how we can build your ‘meant-to-be’ brand → www.havenstudio.com.au/start-here 💌 Come hang out on Instagram → @havenstudioco 🎧 Share this episode with another founder who needs to hear it!

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