In this episode, I’m breaking down exactly why branding plays such a huge role in building trust and how it influences whether someone buys from you or not. People need both trust and connection to say yes to working with you or purchasing from you and branding is one of the biggest trust-building assets that you have. When we talk about branding, I don’t just mean your logo or colours, I’m talking about the full picture from your visual identity, your messaging, your tone of voice and the strategy behind it all.What I cover in this episode:Building trust and connection to drive sales in your businessThe power of brand consistencyWays to provide a “try before you buy” experience for your audienceKey points to cover in your messaging to help your audience feel seenBook your FREE 30-minute brand mapping consult here.(There are 4 spots available for March)---Access The Brand Lab here.Get instant access to the Audience Attraction Masterclass here.Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

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