Episode Synopsis "Positioning Your Brand For Success"

How do you make yourself irreplaceable? Positioning is how you turn ideas into competitive advantage.  While undifferentiated brands compete on price, differentiated or charismatic brands are the ones which the customer feels there is no replacement for = Positioning. This episode dives into HOW to use tools to communicate your offer and cause customers to both listen, then buy from you, rather than your competitor. 

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• How much should you pay for design services?
• Establishing Deep and Authentic Connections with Your Customers in Mind
• Brand Clarity: Storytelling for your business
• Positioning Your Brand For Success
• Help My Business (Common Branding Questions)
• Do's and Don'ts when Engaging with Creative Services
• 4 Keys a Successful Brand Should Have
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