Scrubs company, Figs, recently released and immediately pulled an ad that was offensive to DOs and females in medicine. In this special impromptu episode, we take a look at some of the branding lessons from this whole debacle. Timestamps:00:00 - Intro01:15 - Context to the controversy05:20 - The stigma against DOs 07:55 - How did this happen?08:15 - The importance of oversight 09:30 - The appeal of Figs, healthcare heroes11:30 - When setting up brand guidelines, how do you avoid coming off as a micro manager?15:20 - The importance of conveying the company's story17:05 - The culture that Figs produces amongst medical professionals23:30 - The apology 29:30 - Is there a such thing as bad press?35:35 - How did a company that cares so much about optics let this fall through the cracks?The branding deep dive talks through popular and not so popular brands and what drives the loyalty they've earned. The hosts are Ahmed Cheema, a student of brand strategy, and Abdul Mannan, a Design Enthusiast and aspiring physician.

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