Zar Syed is the owner of Mechanic one, an automotive repair shop in Canton, Michigan. Although automotive repair is not usually associated with good branding, Zar has made a conscious effort to change this perception, and the results show. Mechanic One has been featured in Ratchet and Wrench, a leading magazine that covers the best in Automotive Repair and has been selected four years in a row for the best of Canton Awards for Auto Repair shops. In this episode, Zar gets into the nitty gritty of his approach to auto repair, advertising, and dealing with negative reviews. If you’re a small business owner, this episode is a must listenKey Takeaways: 1. People are willing to pay for good service2. Effective Advertising is about reaching your target audience where they are

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