20. Dodge Ties Porsche as J.D. Power's Most Appealing Brand

Branding Deep Dive with Ahmed Cheema
19/09/2021 23 min Temporada 1 Episodio 20
20. Dodge Ties Porsche as J.D. Power's Most Appealing Brand

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Episode Synopsis

J.D. Power ran a survey seeing how much car customers enjoy their cars and Dodge tied with Porsche as the most appealing brand. Yasser joins the show to discuss what is driving this appeal. Article being discussed: https://www.freep.com/story/money/cars/2021/09/15/dodge-porsche-most-appealing-jd-power/8340108002/ Key Takeaways: 1. Stop focusing on stat sheet comparisons2. Think through all the customer touch points and how you can differentiate yourself from the competitors

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