Singer Vehicle Design is a company that does resto-mods on 1989-1994 Porsche 911 Coupes or Targas. These resto-mods cost upwards of $400,000 each. Yasser Mushtaq, a big fan of Singer, joins the show to discuss how this company effectively positions themselves as the go to resto-mod company for this very niche market. Key Takeaways: 1. Find your niche2. Charge a premiumTimestamps:0:00 - Intro1:20 - Introduction to Yasser and Singer04:55 - What is a resto Mod06:15 - Find a Niche market10:52 - Personalization is a good way to differentiate your product/service12:38 - Why do they only work on those specific porsches?16:20 - What separates Singer from other Resto Mod companies20:20 - Methods for finding your niche24:10 - How do you create trust with your niche market?26:35 - What allows you to charge a premium for your product/service?30:00 - Why you shouldn't use the lowest price as your differentiator34:25 - Why did Top Gear not actually drive the car?37:15 - Singer also makes watches?39:25 - Pricing Strategy46:50 - What would Yasser like to see done at Singer48:44 - Yasser's favorite Brand (New Balance)50:19 - Outro

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