14. The Voltswagen April Fools Joke with Maseer Rabbaig

Branding Deep Dive with Ahmed Cheema
02/04/2021 27 min Temporada 1 Episodio 14
14. The Voltswagen April Fools Joke with Maseer Rabbaig

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Episode Synopsis

Maseer Rabbaig joins the show to discuss Volkswagen's April fools joke this year. The company claimed that it was changing its name to Voltswagen to signify that it was going towards an electric future. However, this announcement was leaked a few days early and VW played along with it until finally saying it was a joke later on. Key takeaway from this episode:Be conscious of your brand's personality when posting content. 

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