ZARZA We are Zarza, the prestigious firm behind major projects in information technology.

BRANDED

Por: Ben Kaplan and TOP Thought Leader

Explore the latest business and brand headlines with insight from the world’s leading experts in marketing, advertising, economics, and finance.

156 episodios disponibles

Latest episodes of the podcast BRANDED

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Crafting the Perfect Merger: Insights from Totango's CMO 27/12/2024

From Talent Manager to Marketing Trailblazer: Courtney Weis on Growth, Influencers, and Building Community 20/12/2024

More Than a Basketball Team: How the Bucks Became a Content Powerhouse 17/12/2024

Liquid Death: How Comedy and Skulls Revolutionized the Water Game 13/12/2024

CMO Secrets: Reinventing Mercedes-Benz 06/12/2024

The CMO Transforming Pet Healthcare: Amy Halford’s Blueprint for Success 03/12/2024

The Real Deal in Resale Strategy! 29/11/2024

How to Market Like a Consumer Brand—Even in Healthcare 22/11/2024

Marketing Mastery: Lessons from Choice Hotels’ Chief 15/11/2024

The Billion-Dollar Truck Stop Strategy! with Adrienne Ingoldt, CMO at Pilot Company 08/11/2024

Reimagining Video Creation: Dave King on Making AI Work for Your Brand 01/11/2024

Heart of the Neighborhood: How Ace Hardware’s 100-Year Legacy Thrives on Trust and Local Stories 25/10/2024

Bridging Marketing and Finance: Strategies for Profitable Growth 18/10/2024

Wendy Wu Unveils the Marketing Tactics That Drove Microsoft and Google 16/10/2024

Rebranding a 50-Year-Old Giant: How Mitel Stays Ahead in a Cloud-Driven World 11/10/2024

Reinventing an Icon: How TRUE RELIGION stays true and stands out with Kristen D’Arcy 04/10/2024

Consistency vs. Adaptability: Inside the Franchise Marketing Playbook with Nate Chang 02/10/2024

From CRISIS to CULTURE: How one CMO built a brand with empathy and AI - with MariCarmen Ribes, Kyndryl UK & Ireland 27/09/2024

Breaking the 9-to-5: How Technology is Redefining Work and Culture - with Melissa Waters, CMO of Upwork 20/09/2024

Building a fan-first experience: how Red Bulls engage audiences in a crowded market with Elisa Padilla 17/09/2024

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