Like my old man says, “at the end of the day, it’s all sales.” Whether you’re selling a product, a service, an idea – or yourself. And “sales” (I’m doing air quotes here) continues to evolve. 
Retail sales numbers are “up,” and consumers have countless ways to engage with potential sellers with technology. The trouble is, not that technology continues to grow and change, making it harder for sellers to meet buyers. 
Stephen Cozzolongo is the kind of pro you want in your bullpen when your digital marketing is missing the mark – or just not optimized for the constantly changing digital landscape. 

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