In a world full of ads and shiny personal profiles, gaining your clients' trust can be daunting. It requires you to be authentic in how you consistently present yourself.If you prioritize acting in a way different from who you truly are, you miss out on the benefits of being your authentic self. This also causes your clients to subconsciously feel they do not know what you are all about and thus can’t trust you.In this solo episode, I’ll share the value of knowing your true self. You’ll also hear more about my primary and secondary archetypes and how they impact my decision-making.  I’ll also discuss the different attributes of each of the two archetypes and how I portray them in my daily life.Tune in to episode 40 of The Brand Therapist and learn more about the value of being authentic.  In This Episode, You Will Learn:The importance of understanding your true self (05:14)Why people want to know who you are at an individual level (09:37)My primary archetype and how it impacts my decision-making (14:15)My secondary archetype and the attributes that come with it (19:47)Let’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

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