From the printing press to radio to the internet, massive rewards await the first to figure out how to leverage exciting new technologies to engage an audience.So, it stands to reason that savvy brands and creators are scrambling to gain a foothold in today’s burgeoning Web 3.0 gold rush.But before you start frantically producing NFTs, you need to ask:Am I making this content for the sake of making it — or is it delivering real value to my audience?An expert in finding that value, today’s guest, Matt Cimaglia, CEO and co- founder of Alteon, has built a career capitalizing on emerging technologies. In this episode, he draws on his expertise to demystify the world of Web 3.0.Join us as we discuss:How Matt has identified and capitalized on emerging tech trends throughout his careerHow Web 3.0 and NFTs are giving creators more control over their contentHow to get started with NFTsFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

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