One part of branding your podcast that we’ve totally danced around until now is audio branding. It’s often the forgotten part of a branded experience, either for businesses, personal brands and even podcasts. But for podcasts, the medium we’re working with is inherently audio only to communicate with our listeners.
So for this episode, I’ve brought in Gabo and Mauro from Drop Music Branding, based in Argentina. The guys share their process and perspective of how audio can influence the experience of your audience in amazing ways that consciously go unnoticed. But when audio branding is doing it’s job well in something like your podcast, it serves as a unique touchpoint that can set your listeners expectations, capture their attention or even influence their mood and decisions.
To find more about Drop Music Branding head to:
Website: dropmusicbranding.com
Instagram: Instagram.com/dropmusicbranding

To find more information about this podcast or connect with Frank, head to:
brandmypodcast.com
Instagram.com/gdayfrank

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