198 | Create A Competitive Positioning Strategy (Process Framework)

09/03/2022 10 min

Listen "198 | Create A Competitive Positioning Strategy (Process Framework)"

Episode Synopsis

Learn how to create a competitive positioning strategy for your brand with this 7-step process framework  
👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 
By the end of this episode, you’ll know how to create a competitive positioning strategy for your brand with this 7-step process framework. 
First, we’ll answer the question “What is competitive positioning?” and why most business owners and entrepreneurs overlook it. 
Then you’ll discover why developing a competitive position in the market is so important in influencing whether or not your target audience buys. 
Next, we’ll look at why decision-making factors are so influential when it comes to an effective competitive positioning strategy and I’ll provide you with examples of high-value buying decision factors.  
Then we’ll dive into the brand strategy process steps to develop an effective positioning strategy for your own brand or a client. 
For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠ 



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