Why treating business like it's separate from who you are kills growth

23/08/2025 20 min Episodio 2
Why treating business like it's separate from who you are kills growth

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Episode Synopsis


 Business Is Personal (Whether You Like It Or Not)Why treating business like it's separate from who you are kills growth🔥 The uncomfortable truth nobody wants to talk about: Your nervous system determines your business capacity more than any strategy ever will.Most business advice treats you like a machine that needs optimisation. Input strategy, output results. Follow this blueprint, get that outcome. Scale faster, hustle harder, optimise everything.But here's what they're missing: You're not a machine. You're a human with a nervous system, values, life circumstances, and a unique way of moving through the world.And when you try to force yourself into a business model that doesn't honour who you actually are, two things happen: Either the business fails, or you do.What You'll Discover:Why your nervous system is your secret business weapon (and how to work WITH it, not against it)The real reason successful businesses feel empty - and what to do about itMy complete entrepreneurial journey: from BAS agent to candle maker to copywriter to thisHow to identify the difference between growth challenges and drain challengesWhy your capacity determines your ceiling (and how to expand it authentically)The 4 nervous system states that sabotage your successHow to design your business for your worst days, not your best daysMy Story Includes:Why I crashed and burned multiple times (and what I learned each time)The candle business that taught me about authentic differentiationHow becoming a primary parent changed my entire business modelThe energy mismatch that forced me to shut down a profitable copywriting businessWhy I've seen EVERYTHING work for someone, somewhereKey Takeaway:There is no universal right way to build a business. There's only the right way for you, right now, in this season of your life. Your business should enhance your life, not consume it.🔥 READY TO BUILD A BUSINESS THAT HONOURS YOUR ENERGY?Tired of fighting against your nervous system and ready to work WITH it?My Brand + Messaging VIP Day isn't just about discovering your magnetic voice - it's about creating messaging and positioning that aligns with your actual capacity and energy. We'll uncover what lights you up AND what drains you, then build a brand that works with your nervous system, not against it.What you'll walk away with: ✨ Your Brand Soul Word and core essence that feels authentically YOU ✨ Messaging that attracts dream clients without burning you out ✨ A business model assessment that honours your current season of life ✨ Capacity-aligned strategy that supports sustainable growth ✨ Your signature perspective and frameworks that set you apartInvestment: $1,111 AUDReady to stop fighting yourself and start building something that actually fits your life?DM me on Instagram @thebonniewicks with any questionsOr book your VIP day now - we only accept 4 spots a month🎧 New episodes drop every TuesdayHost: Bonnie Wicks - Brand & Embodiment CoachComing Next Week:Episode 3: "The Identity Expansion That Changes Everything" - How to grow your business by growing yourself, without losing yourself in the processLove the show?Leave a review and share with a fellow entrepreneur who's ready to stop fighting their nervous system and start working with it. Your business should enhance your life, not consume it. Ready to rise? Let's light it up.