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Listen "412. How to build your pesonal brand strategy using the Brand Umbrella Method"
Episode Synopsis
Ready to build you personal brand in a simple and structured way? I got you!
What You'll Learn:
How to create a clear brand umbrella that organises your entire messaging hierarchy
Why specificity in your target audience is crucial (and won't scare away good clients)
The four levels of your brand umbrella framework
How to audit your products and services for brand alignment
Why your messaging needs to make people feel like you're reading their mind
Key Takeaways:
Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
Get so specific with your ideal client that you could call them out in a crowd
Content themes should blend business expertise with personal insights (70/30 split works well)
If you don't love your product suite, you won't sell it effectively
Train your AI tools with your authentic voice and client problems for better messaging
Resources Mentioned:
Amplify Accelerator (Suz's main programme)
AI tools: Claude and ChatGPT for content creation
****************
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
What You'll Learn:
How to create a clear brand umbrella that organises your entire messaging hierarchy
Why specificity in your target audience is crucial (and won't scare away good clients)
The four levels of your brand umbrella framework
How to audit your products and services for brand alignment
Why your messaging needs to make people feel like you're reading their mind
Key Takeaways:
Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
Get so specific with your ideal client that you could call them out in a crowd
Content themes should blend business expertise with personal insights (70/30 split works well)
If you don't love your product suite, you won't sell it effectively
Train your AI tools with your authentic voice and client problems for better messaging
Resources Mentioned:
Amplify Accelerator (Suz's main programme)
AI tools: Claude and ChatGPT for content creation
****************
⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
⋒ My 2025 YouTube Equipment & Tech:
Descript - www.suzchadwick.com/descript
DJI Pocket Osmo 3 - www.suzchadwick.com/DJI
Softbox Lighting - MSKIRA Softbox
DJI Tripod - EUCOS 62' Tripod
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
More episodes of the podcast Brand Builders Lab with Suz Chadwick
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21/10/2025
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