This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 
What You'll Learn:

Why the "you don't have to do any work" dream is BS and what actually works
The difference between passive and active client attraction (and why you need both)
How to update your products so they actually sell in 2024
The 10X effort approach that isn't hustle culture
Why being assertive in your messaging is non-negotiable
Monthly planning strategies that actually generate revenue

Key Takeaways:

Product Evolution: If your product hasn't changed since 2017, it's time for an update
Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
Monthly Strategy: Every month needs an active marketing offer (MEMO)
Assertive Messaging: Call out your expertise and make the damn offer

Resources Mentioned:

Brand Builders Academy final live round
The new Brand Accelerator program
10X by Grant Cardone
Suz AI tool

Action Steps:

Audit your current products - are they cutting edge?
Plan your active marketing strategy for this month
Start asking your network for referrals (seriously, just ask)
Set up systems to measure what's working
Send regular emails to your list with offers, not just value

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⋒ WORK WITH SUZ
Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba
Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify
1:1 Coaching - https://www.suzchadwick.com/bc
Shop - https://www.suzchadwick.com/shop
 
⋒ PODCAST LINKS
Listen on Apple: https://suzchadwick.com/applepod
Listen on Spotify: https://suzchadwick.com/spotify
Listen anywhere else: https://kite.link/BrandBuildersLab
 
⋒ FOLLOW SUZ CHADWICK
TikTok: /suzchadwick Instagram: /suzchadwick
LinkedIn: /suzannechadwick
Join the community: https://www.suzchadwick.com/subscribe
 
About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!
 

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