#724: The Art of Selling Stories, Not Just Stuff

Boutique Chat
12/08/2025 47 min
#724: The Art of Selling Stories, Not Just Stuff

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Episode Synopsis

What makes a gift feel truly unforgettable? Today I'm joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers. Resources:  Holly Hachman:  Website | Facebook | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

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