This week we welcome Mike Montgomery from Blue Run onto the program! He is a fascinating guy and him and I break down how Blue Run has quickly joined the ranks of some of the best whiskey brands on the market today. We break down how the company enlisted the help of veteran whiskey maestro Jim Rutledge to create a super tasty whiskey that goes outside your whiskey norms in terms of the story they are telling and the marketing behind it. Jesse and Mike really hit it off and this episode will definitely make you thirsty, so pour yourself a glass of Blue Run and get ready for this weeks episode of The Bourbon Showdown Podcast with Mike Montgomery!

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