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Listen "Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies"
Episode Synopsis
In this episode:
Two PR campaigns that totally backfired (Burger King & Dove)
The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)
Controlling the narrative, calculated controversy, and redemption arcs
Basecamp’s founders making “bold enemies” out of Apple and Gmail
Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
Christine Quinn as the professional villain on Selling Sunset
How founders can use HARO to get earned media placements
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Two PR campaigns that totally backfired (Burger King & Dove)
The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)
Controlling the narrative, calculated controversy, and redemption arcs
Basecamp’s founders making “bold enemies” out of Apple and Gmail
Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”
Christine Quinn as the professional villain on Selling Sunset
How founders can use HARO to get earned media placements
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe
Get More BOSSY
Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show
Follow BOSSY on:
Instagram: https://www.instagram.com/bossy_show/
TikTok: https://www.tiktok.com/@bossy_show
Twitter: https://twitter.com/BOSSY_Show
Learn more about your ad choices. Visit megaphone.fm/adchoices
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