What would you choose: purpose or profit? We often like to theorize about having both, but the reality is life is a series of trade offs. If we choose to do one thing, there’s the opportunity cost of several other things we have to forsake. So when AJ Watson had to choose between pursuing six figures straight out of Business School, and lending his brilliance to the purpose of helping mentor Black and Brown boys into thriving men, he chose purpose. From the isolation of growing up Black in a Minneapolis suburb, to finding himself as a Howard University undergrad, this exceptional brotha has left his mark everywhere he has gone.

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