How do you avoid consistent churn with new products? What tools do you use to learn about your market? What influences the changes in your products?



It has been a while but Brian and Jordan are back, and they’ve brought updates with Rally and ZipMessage. Jordan talks about his fundraising efforts. Brian talks about his customer research project and what he has learned through that process. 



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“It went from, ‘This is going to be a piece of cake’ to… ‘That’s not what’s going on in the market.’” – Jordan Powered By the Tweet This PluginTweet This



Talking Points:



Trends in the industry and the economyCan you avoid consistent churn numbers in new products?Jordan’s fundraising effortsInvestor behaviorsAre people driven by FOMOThe various stages in the funnelBrian’s research project The lessons that Brian learnedWhat motivates customers and what makes them think?Shifting product features based on the marketLearning from other competitors and their customers



“When you actually talk to [a customer], you not only learn a ton, it also helps me emotionally and mentally” – Brian Powered By the Tweet This PluginTweet This



Resources:



Brian’s Twitter thread documenting his customer research project



Brian on Twitter



Jordan on Twitter 



ZipMessage



Rally



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