Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.



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“You can make it happen, but not really. Your customers make it happen.” – Jordan Powered By the Tweet This PluginTweet This



Talking Points:



The timeline for Jordan’s big moveWhat’s it like to sell and buy a house in this marketZipMessage updatesChanges on the websiteSurveys after signing upCoining “ZM”Perfect uses for ZipMessageHiring strategists for SEO researchTraction with RallyConversations with investorsThe importance of honesty and “when” to be honestLooking for marketersTuple’s marketing campaign Aaron Francis as Tuple’s first marketerAaron’s tweet about their $200,000 loan from Stripe


“When a customer explains the whole value prop, it gives me so much more energy.” – Brian Powered By the Tweet This PluginTweet This



Resources:



Brian on Twitter



Jordan on Twitter 



ZipMessage



Rally



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