What does traction feel like? How do you authentically build a network? Brian and Jordan talk about marketing, website updates, and the different phases of product/market fit. Jordan dives into the different and unique ways Rally is marketing. Brian updates us on ZipMessage momentum: website updates, premium enrollment, and crossing a customer milestone.



Today’s episode is all about the different ways you can build traction but also the different ways you can define traction.






“If you can work directly with your audience to monetize the people who are crazy about you, you can make more money in a different model, and everyone is the most happy.” – Jordan Powered By the Tweet This PluginTweet This



Here are today’s conversation points:



Marketing site changes at RallyGetting credit for speed and momentumNFT Projects for marketingZipMessage website updatesPersonalization for customers Creating a WordPress pluginPremium enrollment/Private or public conversationsPhases of Product/market FitWhat does traction feel like?Are customers willing to adapt for your product?



If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here


“We did things a certain way and, if they didn’t like that, either they didn’t become a customer or they adapted. And we had plenty of customers who adapted.” – Brian Powered By the Tweet This PluginTweet This



Resources:



Brian on Twitter



Jordan on Twitter 



ZipMessage



Rally



As always, thanks for tuning in. Head here to leave a review on iTunes. 

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