Listen "Calm Before the Storm"
Episode Synopsis
Jordan and Brian are back after a few weeks. It is election week; that means a lot of stress and a lot of chaos. But before that stuff hits the fan, Jordan is launching a new Carthook product inside the Shopify app store and Brian has been redesigning the ProcessKit app to fix little frustrations. They’re also talking about structure, spreadsheets, and the importance of app store reviews
[tweetthis]“As we started to add more and more features, the overall structure and experience (and I’m talking about very detailed things) hasn’t kept up and so I wanted to solve for all of these little frustrations in the app that have accumulated.” - Brian [/tweetthis]
Here are today’s conversation points:
New Carthook products inside the Shopify App StorePreparations and anticipating the launchSpreadsheets and scenariosThe Prisoner’s DilemmaDynamic pricing and price pointsProcessKit App redesignProgress in SaaS productsCommunity-based promotionsMarketing and funnelingBeing able to separate yourself from your businessThe importance of customer experience and app store reviewsJordan’s new obsession: Cohere
[tweetthis]“It is a prisoner’s dilemma. You’re stuck, you don’t have all the information. What you do has a big impact on them, what they do has a big impact on you. But you’re not colluding.” - Jordan [/tweetthis]
Resources:
How to Price Your SaaS Product by Patrick Campbell
Cohere.so
Cohere.so/demo
SunriseKPI
Productize
Audience Ops
ProcessKit
Carthook
As always, thanks for tuning in. Head here to leave a review on iTunes.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.