In this episode, Anne Truong MD, a successful private practice owner, returns to share her journey of transitioning from an insurance-based to a thriving cash-based practice focused on sexual health. Dr. Truong discusses the importance of niching down your services to focus on a specific offering that provides high profit margins and aligns with your passion as a physician.   Learn how niching down can help you optimize your marketing efforts, attract your ideal cash-pay patients, and create additional passive income streams. This episode is the first in a 3-part series with Dr. Truong, designed to help physician entrepreneurs transform their practices with actionable strategies for finding their niche, attracting patients online, and creating membership programs. Join us in the upcoming Medical Practice Profits Challenge - Starts April 30! Transform your medical practice by saying goodbye to declining insurance reimbursements! For more details:   https://practiceprofitschallenge.com/   SUBSCRIBE TO OUR FREE NEWSLETTER - THE LOUNGE:  Get your weekly dose of tech trends, investment tips, and entrepreneurial insights designed for the ambitious physician! https://www.bootstrapmd.com/thelounge Our Podcast Sponsor: Doc 2 Doc Lending - Affordable loans for the busy forward-thinking physician https://www.bootstrapmd.com/doc2doc PhysicianCoaches.com The #1 Doctor Directory for Physician Coaches, Consultants, and Mentors https://www.PhysicianCoaches.com  

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