Por: Branch Metrics

With millions of apps competing for attention, App Store Optimization (ASO) is essential for discovery and downloads. ASO focuses on improving your app’s visibility in the App Store and Google Play through keyword optimization, compelling visuals, and strategic metadata. A well-optimized app page attracts organic users, reduces acquisition costs, and improves conversion rates. Branch’s deep linking technology complements ASO by ensuring seamless onboarding from store pages to personalized in-app experiences. By continuously refining App Store Optimization strategies—such as A/B testing app icons, descriptions, and screenshots—businesses can significantly increase installs and user engagement. In a saturated app market, ASO is not just an option—it’s a growth necessity.

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