In this episode, we explore the concept of "psychological moon launches," a term coined by Rory Sutherland that highlights how small, superficial changes can significantly enhance the perceived value of a product or service. We discuss five key psychological principles: the peak-end rule, the aversion to inaction, operational transparency, uncertainty anxiety, and the gradient effect of goals. Through engaging examples from Uber, Domino's Pizza, McDonald's, and the Japanese bullet train, we illustrate how these principles can be leveraged to boost customer satisfaction, reduce uncertainty, and improve quality perception. Join us as we argue that businesses should focus on harnessing the power of psychology to enhance perceived value before committing to substantial changes.

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