Welcome to Booked & Profitable, the podcast for physical retailers who want to grow smarter, online and in-store.In this kickoff episode, we tackle a mindset shift that changes everything:Stop treating events like extras. Start treating them like growth strategy.Many retailers host events for fun or foot traffic. But in today’s experience economy, hosting is a revenue engine, not a side hustle. This episode breaks down why your calendar should convert, not just entertain.You’ll learn:- Why most events fail to drive ROI (and how to fix it)- 3 signs you're treating hosting like a hobby- How to use events as growth levers for discovery, loyalty, and sales- A preview of BRG’s PAER Framework: Plan → Arrive → Experience → RememberExplore more at bookableretailgroup.comFollow us on LinkedIn: Bookable Retail Group

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